As part of its efforts to generate more revenues, Google has announced it will place ads on the homepage of its mobile app from later this year. The ads would be displayed on the “Discover” section of the homepage in a news feed layout and would be algorithmically personalized.

“Rolling out to all advertisers globally later this year, Discovery ads are a new way to reach people across Google properties in the moments when they’re open to discovering your products and services”, Prabhakar Raghavan, Senior Vice President, Ads, and commerce, Google wrote in a blog post on Tuesday.

The search engine giant also plans to start placing ads with a gallery of up to eight images within search results. Ads would also appear on the homepage of Google shopping, which users would be able to personalize and filter based on features they care about and brands they love.

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